From navigating complex healthcare landscapes to diving deep into strategy execution.

Buoyancy Health Strategy is your partner at every stage of growth.

How can I help you right now?

Market entry and positioning

Break into the NHS or a new health system with confidence.

• Align your innovation with system priorities

• Shape compelling value propositions

• Define pathways to access and adoption

Go-to-Market and business model strategy

Turn your product into a scalable business.

• Design health-specific business models

• Build strategic go-to-market plans

• Create fundable investor-ready business cases

Expert strategy leadership, just when you need it.

• Interim CSO-level support

• Ongoing advisory retainers

• Strategic workshops and team enablement

Fractional strategic leadership

Common client problems

• Are you struggling to align your product with NHS or national healthcare priorities?

• Do you know which stakeholders (payers, commissioners, providers, patients) you need to engage?

• Is your value proposition resonating with the right decision-makers?

Common client problems

• Is your business model scalable and fit for the healthcare market?

• Can you clearly demonstrate ROI to investors and healthcare buyers?

• Do you have a structured, realistic go-to-market plan?

• Are you finding it hard to generate consistent revenue after initial traction?

• Is your business case compelling enough to attract funding?

Common client problems

• Do you need senior strategic input but can't justify a full-time hire?

• Is your team executing without a clear strategic direction?

• Are decisions made reactively instead of strategically?

• Are you struggling to shift from start-up chaos to scale-up structure?

• Do you lack internal expertise in NHS or global healthcare systems?

Expand in new markets and revenue streams

• Identify and activate new revenue streams

• Assess international markets for fit and focus

• Align product portfolios to market needs

Growth and expansion strategy

Common client problems

• Have you plateaued after early success and need a roadmap to scale?

• Are you unsure which markets offer the best fit for your product?

• Is your customer segmentation too broad or misaligned?

• Is your current product portfolio holding back commercial focus?

Navigate

Propel

Scale

Dive

From navigating complex healthcare landscapes to diving deep into strategy execution.

Buoyancy Health Strategy is your partner at every stage of growth.

About Buoyancy Health Strategy

Hi, my name is Matthias

A strategist, advisor, and partner to healthcare innovators navigating the complex waters of system transformation, market entry, and commercial growth.

With over 15 years of experience across the UK, Europe, the Middle East, and Southeast Asia, I’ve led strategy for national health organisations, acute NHS hospitals, global pharma leaders, and MedTech growth companies alike. Whether embedded inside the NHS or advising multinational companies, I bring a deep, inside-out understanding of how healthcare systems function—and how innovation can gain traction within them.

I founded Buoyancy Health Strategy to help mission-driven founders and executives unlock sustainable growth in one of the most demanding sectors in the world. From aligning with NHS priorities to scaling internationally, I provide clarity and strategic momentum to those building the future of healthcare.

What sets me apart isn’t just the strategy, but how I tailor it. Every plan I design is rooted in health system logic, commercial viability, and executional practicality. I bridge the gap between innovation and adoption, between technical excellence and market relevance.

Speaking two languages (German and English), having lived in three countries, and led projects in twelve, I bring a truly global perspective to navigating healthcare complexities.

Beyond strategy, the water is my element—whether it’s open-water swimming or scuba diving, buoyancy is key. The same applies to business: staying afloat isn’t enough—you need the right balance, control, and direction to rise and thrive.

Let’s connect and make waves in healthcare.

Strategic partnerships and collaboration partners

Let's make bigger waves together:
Global collaboration to co-create scalable, system-ready healthcare solutions.

Buoyancy

Buoyancy helps swimmers stay afloat. I can help your business navigate challenges and remain resilient in a dynamic environment

Buoyancy provides lift and support. My expertise can provide the strategic lift and support that you need to achieve your goals.

Buoyancy implies upward movement. I can help you gain momentum and achieve sustainable growth.

A buoy marks a safe channel. I can help you focus on the most important areas for growth and innovation.

Buoyancy helps overcome the force of gravity. I can help you overcome obstacles and find solutions to your challenges.

Buoyancy is about staying afloat for the long haul. I can help develop you long-term strategies for success.

Get in touch

Drop me a line

...and don't forget to connect with me on LinkedIn.