Navigate

Strategic positioning and market access

Propel

Execution and strategic growth

Scale

Sustainable success and expansion

• Analysing trends, policies, and healthcare ecosystems to identify your opportunities.

• Aligning your solutions with national and local healthcare priorities.

• Connecting with payers, providers, and regulators for market access.

• Structuring your Go-to-Market strategy and commercial model for successful healthcare adoption.

• Develop business models and business plans.

• Adapting strategies for new markets and international healthcare systems.

• Aligning product portfolios and business units for seamless transitions.

• Improving efficiencies, reducing costs, and ensuring operational excellence.

How can I help you right now?

Start-up

• Do you struggle to enter the market and to scale?

• Do you have an innovative product but lack a clear market access and commercialisation strategy?

• Do you struggle to position your product effectively against competitors?

Here's how I can help you:

• Develop a go-to-market strategy that aligns with national and local (clinical) priorities.

• Position the product to resonate with payers/ commissioners, providers, and key stakeholders.

• Create a scalable business model and market access roadmaps to transition from start-up to growth phase.

• Support fundraising efforts by building a compelling business case.

Growth stage

• Do you need to optimise your business model, drive sustainable growth, and overcome operational inefficiencies?

• Are you looking to expand internationally but lack the in-house expertise or capacity?

• Do you need to align your corporate strategy to enhance product-market fit and optimise operating models?

Here's how I can help you:

• Conduct market and competitor analysis to refine your strategic positioning.

• Design scalable operating models to improve efficiency and reduce costs.

• Develop global expansion strategies, identifying new revenue streams, and partnerships.

• Are you facing inefficiencies and / or slow decision-making?

• Does post-merger integration or restructuring disrupt commercial and operational teams?

• Do you need to refine market access strategies for new products in complex healthcare ecosystems?

Here's how I can help you:

• Shape your strategic imperative and operating model design to drive efficiency and cost savings.

• Align corporate and product strategy with NHS and international health systems.

• Support post-merger integration to ensure seamless transition and optimal commercial performance.

Established companies

About Buoyancy Health Strategy

Hi, my name is Matthias.

I’m a business strategist and consulting professional with 15 years of expertise in healthcare, pharma, MedTech, and HealthTech across Europe, the Middle East, and Southeast Asia.

Speaking two languages (German and English), having lived in three countries, and led projects in twelve, I bring a truly global perspective to navigating healthcare complexities.

I held leadership positions in NHS acute hospital provider organisation and Integrated Care Board (ICB) and worked with national organisations and health and life science industry.

I am a Chartered Manager (CMgr) accredited by the CMI (UK), I hold a BA(Hons) in Applied Management from Henley Business School (UK)and a Master’s in Health Economics and Healthcare Management from the University of Bayreuth (Germany).

Whether you're a start-up securing NHS adoption, a scale-up expanding into new markets, or a multinational optimising strategy, I help you stay steady, strategic, scalable - turning challenges into opportunities for growth.

Beyond strategy, the water is my element—whether it’s open-water swimming or scuba diving, buoyancy is key. The same applies to business: staying afloat isn’t enough—you need the right balance, control, and direction to rise and thrive.

Let’s connect and make waves in healthcare.

Buoyancy

Buoyancy helps swimmers stay afloat. I can help your business navigate challenges and remain resilient in a dynamic environment

Buoyancy provides lift and support. My expertise can provide the strategic lift and support that you need to achieve your goals.

Buoyancy implies upward movement. I can help you gain momentum and achieve sustainable growth.

A buoy marks a safe channel. I can help you focus on the most important areas for growth and innovation.

Buoyancy helps overcome the force of gravity. I can help you overcome obstacles and find solutions to your challenges.

Buoyancy is about staying afloat for the long haul. I can help develop you long-term strategies for success.

Get in touch

Drop me a line

...and don't forget to connect with me on LinkedIn.