Steady. Strategic.
Scalable Healthcare Growth.
Clarity and strategy to break through the waves.
You've built the innovation. Now let's build the business.
We help leaders achieve sustainable growth in demanding healthcare markets.
You're here because...
Health system entry feels slow and uncertain.
Value propositions aren't landing with decision-makers.
Your business model isn't scaling as planned.
Strategic direction feels reactive instead of focused.
How can I help you right now?
Break into the health system with confidence.
Align your product with system priorities
Build value propositions that resonate with decision-makers
Define clear pathways to access and adoption
Turn your product into a scalable, fundable business.
Design health-specific business models
Build strategic go-to-market plans
Create investor-ready business cases
Access senior-level strategy without a full-time hire.
Interim CSO-level support
Advisory retainers and strategic workshops
Team enablement for execution
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Faster market entry, less wasted effort, stronger traction
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A growth engine that wins patients, payers, customers, and investors
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Clear direction, expert guidance, and momentum to scale
Expand into new markets and revenue streams with clarity.
Identify and activate new revenue opportunities
Assess international markets for fit and focus
Align portfolios to market needs
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Confident growth into the right markets, at the right time
Navigate
Propel
Scale
Dive
Fractional strategic leadership
Growth strategy
Go-to-Market and business model strategy
Market entry and positioning
About Buoyancy Health Strategy
Understanding how health systems think and how companies need to operate.
Hi, my name is Matthias
A strategist who spend 15+ years inside the NHS (acute and payer), medtech, and life sciences. I led strategy for national health organisations, integrated care organisations, providers , and growth companies across Europe, the Middle East, and Southeast Asia.
I bridge the gap between innovation and adoption, ensuring your work doesn't just stay in trials or pilots, but reaches the market, patients, and impact you're aiming for.
Speaking two languages (German and English), having lived in three countries, and led projects in twelve, I bring a truly global perspective to navigating healthcare complexities.
Beyond strategy, the water is my element. Whether it’s open-water swimming or scuba diving, buoyancy is key. The same applies to business: staying afloat isn’t enough and you need the right balance, control, and direction to rise and thrive.
Work with a partner who knows both sides of the system.
Strategic partnerships and collaboration partners
Let's make bigger waves together:
Global collaboration to co-create scalable, system-ready healthcare solutions.
Ready to make waves in healthcare?
Get in touch and drop me a line